How to Build an Attractive Company Culture
Company culture is one thing, of many, that attracts and retains top employees. It has been proven that a solid, attractive company culture means attaining top talent that stays as well as increased productivity. If you are struggling to maintain talent, or you’re looking for a change, we have some tips to help you out with your company culture.
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Draw from past experiences
Your own company culture can be a mixture of different things, but one of the main things to consider is your own employment past with other management teams. What did they do that excited you? What made you come to work everyday besides the paycheck?
Think back on some of the best managers you’ve ever had. Are you able to remember what made them the best? Did they provide structure to the business? Did they lead their teams successfully?
Look to the past at what you’ve enjoyed, and consider how to implement similar things into your own company culture. Consider, then, how your own personality fits into the mix. Obviously, you don’t want to create a company culture that does not mesh with your personality or vision.
Don’t rely completely on single events
Company events may help improve your company culture, but don’t rely on them to do all of the heavy lifting. Culture is something that is created slowly and over time. There should be a consistent stream of daily culture development efforts coming from management, whether that is through weekly or monthly events that employees can look forward to, or active behavioral changes on your part.
One-off events, such as a random party or outing, can be used to “hard reset” employee relations, but should be used sparingly and at choice times. Additionally, they should always have a focus goal that ties back into continual culture development, such as improving interpersonal communications.
Sometimes “wining and dining” employees is necessary, but it shouldn’t be relied upon.
Management sets the tone
Ultimately, you or your management team sets the tone on your company culture. This means that all management, including yourself, needs to be on board and enthusiastic about any changes that are being implemented.
If you or someone on your management team isn’t working to make these changes, reevaluate the situation. Pull aside those who are causing problems and attempt to solve any issues they may have with the new initiatives. If it is something that you are having an issue with yourself, consider the benefits of your new company culture. Chances are that, if you’re implementing the right strategies, your team’s productivity will increase.
As always, if you’re looking to expand your business, grow your company culture, and find top talent for open positions, please contact us and we will help you succeed.